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Tuesday, April 14 • 10:40am - 11:30am
Profiting From Apache Projects Without Losing Your Soul - Shane Curcuru, The Apache Software Foundation

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Does your company want to capitalize on the Apache brand? Are you interested in seeing how closely you can tie your marketing into the latest Apache projects? Do you recognize the importance of supporting the Apache ecosystem, not just with code contributions but other actions?

As VP of Brand Management for all Apache projects, Shane can help show business and technical leaders some of the ways they can respectfully and successfully market and position their own services and products in relation to Apache project brands.

The key message is: Apache project governance is independent; but we are happy to have businesses build their software and services on any Apache software products. You may incorporate Apache brands within your brands, but in specific ways that still give our communities credit. We're here to help!
Speakers
avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →

Tuesday April 14, 2015 10:40am - 11:30am CDT
Zilker 3
  Business, Intermediate

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